Monaco Corporation is getting a lot of flak over the results of a recent promotional stunt in New Zealand for Splinter Cell Conviction. They decided it’d be really fun to dress an actor up like Sam Fisher – complete with bandaged hand and gun – and send him out to scare the shit out of some unsuspecting people hanging out in Auckland’s Viaduct Basin.
According to the NZ Herald, “Game promoters Monaco Corporation said they hired another marketing company to organise the event and had no idea that a gun would be used.” (Kind of suspicious that this “other marketing company” was unnamed.)
The NZ Herald reported that about 20 people were just minding their business, sipping on cocktails outside of the Degree bar at about 8pm last Friday when the actor allegedly pointed his gun at a few of the patrons. Freaking out ensued as the tipsy bar patrons dove for cover under tables and tried to escape a game promo gone bad.
Police made it to the scene where they took away the weapon – which they didn’t realize was plastic until they had it in hand. Maybe the whole thing could’ve been avoided if someone had been walking around with an Xbox controller in hand, actively playing the actor (and hopefully steering him AWAY from crowded patios filled with drinkers.)
While no shots were fired, I’m sure a few of the people responsible for this stunt were.
SOURCE: Promotions Prank Ends in Armed Police Callout by Bevan Hurley