When she's not busy blowing the heads off of enemies to get to the next level, she's usually playing video games.
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TheGameDame
The boob-driven ad campaign for Evony – a browser-based MMORTS that launched last year – never ceases to amaze me. What started as a respectable game campaign:
was quickly abandoned when some Art Director decided to start taking advice from his favorite stripper. You can see the demise of the campaign with a ton of different ads and how they evolved (or devolved, rather) here. And the hits just keep on coming. I forget what site I was on, but this ad popped up for me today:
I think the copy switched to “Play Now.” I didn’t have a chance to capture the other frame. But whatever, the point is that somewhere, in some creative group, SOMEONE APPROVED THIS AD. How did that conversation go down?
Art Director: So I was getting a lap dance last night, and Candy had this great idea for our next ad.
Creative Director: Go on …
Art Director: Well, up to this point, we’ve been showing women in lingerie. But I think it’s time to take things to the next level. I say we LOSE THE BRA. Candy says all you really need is pasties.
Creative Director: Pasties? PASTIES?! Come on, man. Pasties are so trashy. We need something classy.
Art Director: Ok, ok. Not a problem. What if … and I’m just thinking out loud here … but what if they aren’t pasties at all, but instead flecks of GOLD?! Huh? Huh?! Am I right?!
Creative Director: Oh my God. It’s genius. But wait!!! Shouldn’t we have SOME tie to the game in there besides the Play Now messaging?
Art Director: I can add some knights behind her.
Creative Director: You think that’s enough? We’re talking about a massive franchise here, dude.
Art Director: I’ll put a dragon in the cloud, too.
Creative Director: YES! Make it happen, man. This is powerful stuff. I’m so lucky to have such a creative mastermind on my team.
Art Director: Wanna go out to my car and huff some paint?
Creative Director: Do I ever say no to that question?
ANNNNNNNNND scene.
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Wow. That’s just sad. If I want to “play with boobs” I’ll just download some games that are related to the subject, thank you very much.
But I think that’s not the worst ad. This one takes the cake:
http://contexts.org/socimages/files/2009/07/504x_evony-ad-6-thumb.jpg
If I didn’t know better I’d think Evony was a porn site after seeing this ad…
Left by BigLord on March 24th, 2010