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Kate! When she's not busy blowing the heads off of enemies to get to the next level, she's usually playing video games.

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Evony Puts the Whore In Horrible

The boob-driven ad campaign for Evony – a browser-based MMORTS that launched last year – never ceases to amaze me. What started as a respectable game campaign:

was quickly abandoned when some Art Director decided to start taking advice from his favorite stripper. You can see the demise of the campaign with a ton of different ads and how they evolved (or devolved, rather) here. And the hits just keep on coming. I forget what site I was on, but this ad popped up for me today:

I think the copy switched to “Play Now.” I didn’t have a chance to capture the other frame. But whatever, the point is that somewhere, in some creative group, SOMEONE APPROVED THIS AD. How did that conversation go down?

Art Director: So I was getting a lap dance last night, and Candy had this great idea for our next ad.

Creative Director: Go on …

Art Director: Well, up to this point, we’ve been showing women in lingerie. But I think it’s time to take things to the next level. I say we LOSE THE BRA. Candy says all you really need is pasties.

Creative Director: Pasties? PASTIES?! Come on, man. Pasties are so trashy. We need something classy.

Art Director: Ok, ok. Not a problem. What if … and I’m just thinking out loud here … but what if they aren’t pasties at all, but instead flecks of GOLD?! Huh? Huh?! Am I right?!

Creative Director: Oh my God. It’s genius. But wait!!! Shouldn’t we have SOME tie to the game in there besides the Play Now messaging?

Art Director: I can add some knights behind her.

Creative Director: You think that’s enough? We’re talking about a massive franchise here, dude.

Art Director: I’ll put a dragon in the cloud, too.

Creative Director: YES! Make it happen, man. This is powerful stuff. I’m so lucky to have such a creative mastermind on my team.

Art Director: Wanna go out to my car and huff some paint?

Creative Director: Do I ever say no to that question?

ANNNNNNNNND scene.


4 Responses to “ Evony Puts the Whore In Horrible ”

Wow. That’s just sad. If I want to “play with boobs” I’ll just download some games that are related to the subject, thank you very much.

But I think that’s not the worst ad. This one takes the cake:
http://contexts.org/socimages/files/2009/07/504x_evony-ad-6-thumb.jpg

If I didn’t know better I’d think Evony was a porn site after seeing this ad…


Hear hear, BigLord. If I want something raunchy, I’ll play some Leisure Suit Larry. ;-)


Guys, you know that most of those adds were forged, right? =P

Not that that one with a more realistic “queen” and the one above were fake.


Ah! Forgot to post my version:

Art Directory: Hey! This adds are too ’slash and hack’. We need some flesh. Other kind of flesh. You know…

Art Guy: …tits. Boobs. Women in huge cleavage. Almost naked. Because nerds and man only think about naked woman. And naked woman in a virtual world (subtly and sarcastic).

Art Directory: Exactly! *did not get it*

AG: I beg your pardon?

AD: That is the spirit. You will get a raise. If you keep having these great idea I will start worrying about losing my job. *LOL at his own joke*

AG: Well I don’t think…

AD: Don’t worry about they being blocked! The juridical will take care of this and says what we can or cannot have on our adds. Go! Start working on this!

*AG talking with his team*

AG: Guys… we have to make new adds for Evory. Without the kings and knights. Basically, a porn add for a ‘deflower the princess/the farmer daughter’ game minus the porn.


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In the Media

Game Heroes
Video podcast appearance
—June 2008

Sweet Flag
Interview
—May 2008

Attack of the Show
“The Loop” panelist
—November 2007

CrotchMail.com
Interview
—June 2007

TiedTheLeader.com
Interview
—April 2007