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The British Department of Health is in some heat over a controversial print ad above. Notice anything familiar? Like, of a Dual Shock nature? Sony sure did and now they may sue the crap out of the folks who thought getting their permission wasn’t necessary.
Sega Europe president and COO Mike Hayes talked to the MCV about the debacle:
“Naturally we were very disappointed with the inference created within the Change4Life press advertisement. It remains a deep frustration that video gaming is selected to present a negative image of the UK’s children, youth, consumer at large and the industry.
“Television, radio, cinema, listening to music, computing, video gaming and of course, reading all require a high element of passive participation, but of all these media types it is video gaming that provides the most potential interaction and activity. It seems that an advertisement has been put together by a poorly informed advertising agency.”
The Gate – the agency responsible for inferring that gamers are sloths – should‚Äôve replaced the gaming kid with an image of whichever fatheaded ad executive actually sat there and did nothing to stop that monstrosity from going to press.





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That is what I call doing it wrong. And just using this post to make a more general comment:
Do you know what is really bad about it? Most of parents don’t care or have any idea about what they kids are playing. Last week I need to make some radiographs of my jaw because another one has shown I have a micro tooth growing in between two other teeth. Okay! So I was sitting on the waiting room and picked up my NDS to play a little (Hotel Dusk). Then this 6 year old boy said “Look mum! A PSP!!”. I corrected him and said “No, it is a NDS.”. And him “Oh yes! That one you can touch the screen with a pen!”. And he walked to where I was sitting to see what I was playing. Then he asked if I had a PS2. “No, but I play at my mate’s.” “Do you like GTA: San Andreas? It is my favourite! “. I said: “No, Im more an Ico guy.” Not knowing what a heck I was talking about he got back to his mother (thankfully, I must add).
Him saying his favourite game was GTA made me think: who are their parents to blame video game if they don’t know what they kids are playing and simply buy any shit they ask for?
Of course, that camping is not only target on violent games, but on gaming in general.
Cheers!
Left by ricardo on March 12th, 2009