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Sony May Sue over Print Ad

change4life
Click to Enlarge

The British Department of Health is in some heat over a controversial print ad above. Notice anything familiar? Like, of a Dual Shock nature? Sony sure did and now they may sue the crap out of the folks who thought getting their permission wasn’t necessary.

Sega Europe president and COO Mike Hayes talked to the MCV about the debacle:

“Naturally we were very disappointed with the inference created within the Change4Life press advertisement. It remains a deep frustration that video gaming is selected to present a negative image of the UK’s children, youth, consumer at large and the industry.

“Television, radio, cinema, listening to music, computing, video gaming and of course, reading all require a high element of passive participation, but of all these media types it is video gaming that provides the most potential interaction and activity. It seems that an advertisement has been put together by a poorly informed advertising agency.”

The Gate – the agency responsible for inferring that gamers are sloths – should‚Äôve replaced the gaming kid with an image of whichever fatheaded ad executive actually sat there and did nothing to stop that monstrosity from going to press.


12 Responses to “ Sony May Sue over Print Ad ”

That is what I call doing it wrong. And just using this post to make a more general comment:

Do you know what is really bad about it? Most of parents don’t care or have any idea about what they kids are playing. Last week I need to make some radiographs of my jaw because another one has shown I have a micro tooth growing in between two other teeth. Okay! So I was sitting on the waiting room and picked up my NDS to play a little (Hotel Dusk). Then this 6 year old boy said “Look mum! A PSP!!”. I corrected him and said “No, it is a NDS.”. And him “Oh yes! That one you can touch the screen with a pen!”. And he walked to where I was sitting to see what I was playing. Then he asked if I had a PS2. “No, but I play at my mate’s.” “Do you like GTA: San Andreas? It is my favourite! “. I said: “No, Im more an Ico guy.” Not knowing what a heck I was talking about he got back to his mother (thankfully, I must add).

Him saying his favourite game was GTA made me think: who are their parents to blame video game if they don’t know what they kids are playing and simply buy any shit they ask for?

Of course, that camping is not only target on violent games, but on gaming in general.

Cheers!


Lol girl, you wrote “Sega Europe” there :P

But yeah, in Europe they really take Playstation as the epitome of gaming (or just the most recognizable thing) so they used a dual shock because of it.

Anyway, if they had put a Wiimote, it would be kinda… stupid, no? xD

@ricardo:
hey, at least he knew what a DS was o_o


@BigLord

they should have use a “neutral” joystick if the wanted to illustrate video games. And in spite of using vgs as a bad thing, dual shock is Sony brand, so…

And it does not surprises me that much that he know what a NDS is. A classmate probably has one.

I also forgot to say something… they at least used a modern controller. Here, on soup operas [?] in general, when there is a kid playing something they never show it, rather, only play sounds on backgrounds. These sounds are always Atari like…

Cheers!


^well, considering that in Brazil a present-day video games console is worth almost a car in the rest of the world… I think they kinda have a point there :P

But yeah a neutral joystick (heck, one can even be built using cardboard, easily) or just a joystick made-for-computers would be enough. But they had to bash Sony because… well, everyone loves Sony [/sarcasm].


These dipshits can’t even decide what to complain about anymore. Do they claim games cause kids having shoot-outs or cause kids to be lazy? BECAUSE IF I’M A KID WITH A CATATONIC FROZEN STARE INTO A MONITOR, I’M NOT KILLING PEOPLE. Make up your fucking mind, people.


This has been happening since probably the beginning of time. Parents always bash whatever their children are into because they themselves don’t get it. It happened as far as I know with radio, comics, TV, movies, video games, and even the internet. Now-a-days parents will just plop their kid infront of the TV and let them game away or watch shows so long it keeps them from creating some kind of rucus and lets mommy and daddy focus on “me” time.
And on the comment of GTA. I work retail and I have had kids run up to the register and would want their parent/guardian to buy them San Andreas when they are clearly around 10 years of age. I turn the cover of the game over and show the parent the rating system and explane that I cannot sell this game to you if it is for said child. Its at this point where the parent acts like I just smacked them in the face. “WELL HOW DARE YOU…..WHY DO YOU HAVE SUCH GAMES FOR SALE……(so on and so forth)” until they calm down a bit and turn to their kid and ask “Why do you want this game?” and the kid usually replies “Well I played this game at ____’s house.”
Its more or less that we have become more of a lazy society and we expect everyone to watch out for everyone else but with that kind of attitude you might as well just kick your kid out the front door and let the neighborhoods drug dealers and hobos raise them.
I think this is a poor advertisment but the purpose is true. Not so much for the effect it shows on video games but the fact that too much of ANYTHING will fry your mind. Granted I’m a fellow gamer myself, but to me, someone who sits infront of the TV for 24 hours playing games non-stop is no better than the person who wants to get drunk every night and try to “score” with the opposite sex.


Unfortunately, Kyrikan, the ad attacks GAMING, not the sedentary lifestyle. Worse yet, they use a familiar piece of someone else’s IP to do it. If it was an ad telling parents to encourage their children to exercise for the sake of health, I’d completely agree with your comment. As it stands, the ad is a travesty, and I wish Sony luck in its lawsuit.

There’s enough misinformation out there about gaming without this kind of drivel confusing already confoozled and lazy parents. We don’t need more.


@BigLord
Come on! Consoles here are not that expansive. =P

And I will only accept the joke because you are from Portugal! Ha!

P.S.: Aleixo é rei! Espero que também goste. =]


^off-topic: Bruno Aleixo? YA O PODER DO HULK É SALTAR! xD

Wasn’t the PS3 tagged at abou 4000 Reais? Last time I checked… :S


The 160GB costs 3.099,00 on FNAC. But you can find cheaper ones on the grey market.

[OT]: Imigrante! Quero ser imigrante!

To game dame: sorry about the OT, but that is really laughable for us.


@GG

Unfortunately, Kyrikan, the ad attacks GAMING, not the sedentary lifestyle….If it was an ad telling parents to encourage their children to exercise for the sake of health, I‚Äôd completely agree with your comment.

The ad does say to exercise for healths sake. Its in fine print (something about fighting cancer and type 2 diabetes and monitoring fat intake).

Sedentary lifestyle is a medical neologism used to denote a type of lifestyle most commonly found in modern cultures, characterized by sitting or remaining inactive for most of the day.-Wikipedia

And for the simple fact that the ad reads “Risk an early death, just do nothing” sounds mighty sedentary to me. This doesn’t seem more of like an attack as it seems more like an accidental crossing of boundries. It would be more of an attack if it read “Risk an early death, just play video games.”

I’m sure this ad came about with people brainstorming over a small box of donuts on a coffee table in a board room with those words written on a white dry erase board thinking how can we portray this. As a working mother of 2 says “Well when my lil Timmy plays video games he just sits there and ignores me when I ask him to clean his room.”
CEO: “BRILLIANT! Bring lil Timmy in. We’ll put him on the ad!” as they grab the nearest gaming system neatly tucked away just above the DVD player in Timmy’s room. (Hes got more than one gaming system. Hes a rich kid. lol)

It is a shame that most people think that because you play video games you are lazy and do nothing. I personally wouldn’t expect Sony to take such bad representation laying down nor do I condone anything that condemns people for doing what they want.

Hell we don’t even know if this kid wants a quiet game of Crash Bandicoot after a grueling game of rugby with some fellow classmates.
^^;


^It would be pretty lulzy if lil’ Timmy happened to own a Wii and prefered to play Wiisports or something :P


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