In an effort to get people to join the fight against global warming, MTV Networks has started the “MTV Switch” initiative. To spread the word, they released 5 short films and 5 PSAs last week – one of which shows a new way to game: via reenactment. Created by Selmore, the point of the Video Game PSA is to try and get people to trade out electronic entertainment for human interaction every now and again.

I tried to find the spot on YouTube so I could post it here, but it looks like it’s only available on the MTV International Press site so you’ll have to check it out there.

The spot directs viewers to the official MTV Switch site where they are encouraged to come up with ideas to switch the way they live in order to make a better impact on the environment. I love the spot, but I do wonder how much energy was used to cast, shoot, produce, host and promote it

Watch the Video Game PSA»
Visit MTVSwitch.org»

[SOURCE: AdWeek]

Close Bookmark and Share This Page

Save to Browser Favorites / Bookmarks

Ask backflip blinklist BlogBookmark Bloglines BlogMarks Blogsvine BuddyMarks BUMPzee! CiteULike co.mments Connotea del.icio.us

Digg diigo DotNetKicks DropJack dzone Facebook Fark Faves Feed Me Links Friendsite folkd.com Furl Google

Hugg Jamespot Jeqq Kaboodle kirtsy linkaGoGo LinkedIn LinksMarker Ma.gnolia Mister Wong Mixx MySpace MyWeb

Netvouz Newsvine oneview OnlyWire PlugIM Propeller Reddit Rojo Segnalo Shoutwire Simpy Slashdot Sphere

Sphinn Spurl Squidoo StumbleUpon Technorati ThisNext Twitter Webride Windows Live Worlds Movies Yahoo!

Email This to a Friend

Copy HTML: 

 If you like this then please subscribe to the RSS Feed.

Powered by Bookmarkify™

More »