The Game Dame™

An example of the types of quiz questions you’ll see

Are you a fan of Avenged Sevenfold (A7X)? They just partnered with San Fran-based PopJax Games to release a game that’s like trivia meets tic-tac-toe meets YouTube … and it’s pretty sweet. There are three versions of the game and if you win all three, you’ll be entered to win one of four autographed guitars and other A7X swag. w00t!

I’ve enjoyed my share of A7X songs during boating/beer drinking/stereo cranking days on Lake Travis in Austin, but I wouldn’t consider myself a major fan. That said, the game is still pretty fun. You watch YouTube video clips and answer trivia questions written by A7X guitarist, Zacky Vengeance. The quicker you answer, the more points you get. Each clip you get right earns you a big “O.” Get three in a row and earn extra points. Pretty simple stuff, but really well done.

Answer quiz questions correctly to fill the grid with oodles of O’s

Casual gaming has really taken on a different feel lately. Marketers are starting to realize that there are ways to create casual games for a hardcore audience and get the kind of results that both players AND marketers can be cool with.

In the week since PopJax launched the A7X games, CEO and founder Doug Barry said that players were sending an average of 10 “challenges”–emails boasting their score and inviting friends to beat it–each time they played.

Barry said that PopJax is currently focused on accruing a critical mass of gamers and questions to keep them playing. The company has a staff of in-house and freelance writers that generate thousands of trivia questions related to the video clips that come from sites like YouTube and Veoh, in addition to questions that the players submit themselves. But he added that the core audience was already garnering attention from select advertisers. “The average visitor is spending over 20 minutes per visit,” Barry said. “And though we don’t have official demographic statistics yet, the audience is definitely skewing more female, and in the 25- to-45-year-old range. We’re attracting the People and Entertainment Weekly crowd, and advertisers are recognizing the opportunity.”

[SOURCE: Online Media Daily]

Gamers don’t mind being marketed to, but only if you show us that you get us first. So – good job to you PopJax. You seem to be one of the companies who actually GETS us.

Click here to play the game now.

[Thanks for the tip, Andrew. You RAWK!]