So I was checking out this piece on BBC News about UK game sales. According to the article, the sales stats compiled from 2007 already exceed last year’s numbers by 25% at ¬£1.52 billion ($3 billion). And that’s not even counting sales from the last couple of weeks in December (which you know will be filled with last minute gift shopping). In addition, last week in the UK was the biggest week of game sales EVA cashing in at ¬£87.9 million ($176 million). And according to the article, games on consoles now account for 79% of all software sales in the UK.
In the U.S., game sales are also higher than last year, but because we didn’t have a super fantastic week of sales last week like they did in the UK, we’ll have to wait ’til December ends before we can see any decent increase from last year. “If the year had ended on Dec. 1, 2007, we would be up 5% vs. last year,” NPD analyst Anita Frazier told DigitalMediaWire, “With the biggest month of the year yet to go, total industry sales are on track to achieve between $18 billion and $19 billion in the U.S.” So, let’s say the prediction is right and we do see $18.5 billion in sales this year. Compared to the $13.5 billion we gave the industry last year, that’s a 37% increase.
Paul Jackson, Director General of ELSPA, talked about the numbers with GameDaily, “2007 has been a fantastic year for our industry as all the latest generation of consoles and hand-held devices have become fully established. Videogaming is now enjoyed by everyone, young and old, male and female. Interactive entertainment is now truly mass market, and this is just the beginning of a period of real sustained growth.”