Funneh.

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I Shoulda Said…
In response to Kevin’s comment about Vivendi and whether they should care about game rankings or just sales… I said that Vivendi is clearly just focused on sales. But I also should have pointed out that in addition to sales stats, they really do need to be conscious of the way their games are being reviewed. You can’t always depend on driving sales with a title. If the gameplay sucks in Ghostbusters, then it’s no better than those awful games that are rushed through production to meet a movie launch date. Developers should focus not only on the “cool factor” of the games they produce, but also on whether or not that game is any fun to play.

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Check out Mr. T’s World of Warcraft commercial. Pure brilliance:
[youtube 1bsOKH3_DNo]

Need more Mr. T? Check out this collection of old school videos on Spike.

There’s a WoW commercial with Shatner, too, but it pales in comparison to Mr. T’s.

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Today, Ziff Davis Media announced the results of a consumer study conducted through 1UP users in August 2007.

Here are some of the survey findings:

• The gaming community is heavily comprised of technology enthusiasts. Over 80% own a mobile phone, DVD player, and desktop computer and over 50 percent own a digital camera, MP3 player (without video), Wi-Fi products, PC storage/hard drive and flat panel PC monitor.
• Gamers are looking ahead to the latest technology for future purchases, with about 1/3 considering a purchase in the next six months of flat panel/plasma/LCD TVs, HDTVs and high end audio systems and another 25% considering purchasing digital camcorders and laptop/notebook computers.
• Gamers are enthusiastic about and comfortable with new technology and consumer electronics (93%), with 76% described by their friends as being into the latest technology and 61% being the first amongst their friends to buy new technology gadgets.
• Music is an important part of gamers’ lives. MP3 players are on the rise within the gaming community, with 71% planning on purchasing an Apple iPod in the next six months, 43% Microsoft Zune, 28% Apple iPhone, and 24% Creative Labs.
• Gamers are avid movie watchers, with 64% going to theaters at least once a month, 91% watching a DVD movie at least once a month and 76% renting an average of 7 movies in the last 6 months.
• Gamers enjoy a variety of movie genres. What types of movies do they prefer?
  — Comedy (89%)
  — Action/adventure (88%)
  — Science fiction (79%)
  — Animated (64%)
  — Comic book (59%)
  — War (58%)
  — Martial arts (58%)
  — Anime (51%)
  — Horror (51%)
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